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Timeline Stories
v6 – Video/DVD and Holiday store launch before the holidays
v5 – Music Store launches (and Tab navigation introduced)
v5's Music launch was a huge step for Amazon, as it expanded beyond selling just book. It also had a pre-launch beta that launched on May 14, 1998. The addition of the tab was innovative, although the tab metaphor got a bit overused in coming months, as new categories were quickly added. …
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v4 – Gift Certificates, Gift Center, Amazon Kids
The v4 launch created the ultimately online holiday experience, with electronic Gift Certificates (great for last minute shopping), a holiday gift center, an Amazon Kids gift center, and more. …
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Amazon.com goes live – v1 Homepage
Amazon.com officially launches to the public. The v1 homepage had no navigation, search wasn't on the homepage. It was black type on a white page, with blue links. …