Hear from the Folks who built Amazon.com
The v2 launch added side navigation to help customers navigate the Amazon book catalog, plus book images, discount stickers and more (discussed in Episode 1, Episode 6 and others) …
[Read more...] about v2 – Left side navigation and visual design added to homepage
The v3 launch included 1-Click Shopping, Instant Recommendation (powered by the short-lived BookMatcher, powered by NetPerceptions), Browse, Chicklet navigation and Search box added to homepage (discussed in Episode 1, Episode 6 and others) …
Bowtega search results (discussed in Episode 3) helped consumers more quickly find their intended product, by surfacing 3 'more likely' books atop the Amazon's alphabetical book search results in 1998. …
