Today, in the Invent Like An Owner Podcast, Dave speaks with Maryam Mohit. They talk about the different iterations of the early Amazon website that massively improved customer experience. Key improvements included navigation, browse, adding search to the homepage, personalizing the website, adding electronic gift certificates, expanding to new categories and much more. It was all made possible by listening to customers and translating their confusion and input into innovative product …
Ownership
How Amazon Built its Associates Affiliate Marketing and Got Big Fast | Shawn Haynes
Today, in the Invent Like An Owner Podcast, Dave speaks with Shawn Haynes. They discuss how the Amazon Associates team built and grew the affiliate marketing program. Shawn grew the team from several hundred initial affiliate marketing websites to more than 500,000 by the time he moved on. He shares how the learnings from early Associates economics, such as focusing on cost per new customer rather than margin on individual sales, helped inform the Premium Associates and Megadeals that Amazon …
Building the Amazon Website in the Late 90s | Alex Edelman
Today, in the Invent Like An Owner Podcast, Dave speaks with Alex Edelman. They talk about how an English Major from the University of Pennsylvania joined Amazon as the company’s first dedicated “HTML Wizard”, why the V3 project (in 1997) was mainly about obsession over Customer Experience, the thrilling yet exhausting experience during Launch Nights, and how a boating accident led to shared Ownership through pager rotation. Alex Edelman is an internet veteran. He was Amazon.com's first web …
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